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A step-by-step approach for proof-of-concept, SWOT, and Target Market Strategy

Validate your target market

Identify key differentiators

OTM Consulting got its start doing proof of concept studies and expanded our services from there. We love data and use it extensively.

Strategy

In today’s market you can’t afford missed opportunities or wasted resources. Identifying and targeting your market’s needs can mean the difference between success or failure.

We can help you find out what’s most important to your client, how you stack up against the competition, and what you can do to increase sales and profitability with your targeted market and client base.

We design and conduct research aimed at identifying client needs, perceptions, attitudes, and insights to be used as a basis for developing business plans and strategic marketing tools, which ultimately will lead to increased sales.

On the Mark Consulting offers a broad range of services that can be broken into three primary classifications: Market Research, Business Dev, and Strategic marketing.

Menu items:

Market Research

End-to-End Research
Market Validation and Proof of Concept
Win/Loss Analysis
Competitive Analysis
Target Market Profiles

Business Development

Lead generation
Client testimonials
Sales

Strategic Marketing

Business Development Campaigns
Business Plan Development
Marketing Plan Development
Target Market Profiling